Nvidia CEO Jensen Huang met with LG Group Chairman Koo Kwang-mo in Seoul on June 8 to announce a partnership spanning humanoid robotics, autonomous driving, and next-generation data center architecture. The deal pairs Nvidia's full-stack AI factory platform with LG's hardware manufacturing and consumer electronics expertise.
The collaboration targets what Nvidia calls "physical AI," artificial intelligence operating in real-world environments. Nvidia and LG will co-develop motor technology and mechanical systems for humanoid robots, utilizing Nvidia's Isaac Sim and Isaac Lab simulation and training frameworks.
The data center component includes collaboration on architectural design, cooling systems, and power delivery. The partnership also extends to GPU cloud services and autonomous driving technologies.
Physical AI represents a significant expansion of Nvidia's addressable market beyond GPU sales. South Korea is one of the world's most robotics-dense nations, and Huang's announcement in Seoul signals the strategic importance of the Korean market.
LG Electronics has invested in robotics for years through its CLOi platform in hotels, restaurants, and retail environments. The partnership builds on an existing relationship and aligns with Nvidia's broader ecosystem strategy including partnerships with Samsung and SK hynix.