AI discovery monitoring platform Profound announced a $96 million funding round, valuing the company at $1 billion. The capital will fuel expansion of its AI visibility monitoring and automation capabilities for greater enterprise adoption and accelerate analytics and AI-driven workflow development.
Founded in 2024, Profound's software helps brands manage their representation in AI-generated responses and autonomous agent outputs. The platform tracks how products, services, and corporate information are surfaced and summarized by AI systems, addressing the shift from traditional search to large language models and AI assistants for consumer discovery.
Profound's technology aggregates AI response data, structures it for analysis, and enables operational workflows. It programmatically queries AI engines to capture structured outputs, analyzing references, sentiment, and positioning across models. The platform normalizes and stores this data, allowing enterprises to measure visibility and contextual framing.
Analytics integrate with automation tools, connecting monitoring results to content updates and messaging adjustments via configurable interfaces. Key features include AI visibility tracking, sentiment analysis, competitive benchmarking, and reporting dashboards. The platform also introduces Profound Agents, customizable autonomous workers designed to scale operations and accelerate campaign execution, reportedly increasing marketer productivity tenfold.
Use cases span brand monitoring, product positioning, content optimization, and enterprise knowledge management. Profound reports over 10% of the Fortune 500 and more than 700 enterprises across various verticals utilize its services. Notable clients include Target, Walmart, and U.S. Bancorp.
The Series C funding was led by Lightspeed Venture Partners, with participation from existing investors. This brings Profound's total funding to $155 million.