Uber is accelerating its artificial intelligence efforts by utilizing Amazon's custom-designed chips. This strategic move allows the ride-hailing company to enhance computing power and train AI models more efficiently.
The partnership expands Uber's existing cloud agreement with Amazon Web Services (AWS). By integrating AWS's Graviton chips, Uber aims for smoother operations in rides and deliveries. Simultaneously, Trainium processors will be employed to train the AI models that underpin its applications, improving ride-matching and personalizing user interactions.
Amazon is heavily investing in its custom chip offerings to attract enterprise clients, capitalizing on the surging demand for AI model training and inference.