TOKYO, March 17 - Yamayoshi Seika, maker of the niche Japanese crisps brand Wasabeef, has halted production due to a cooking oil shortage triggered by Middle East conflict.
The U.S. and Israel's military actions against Iran have effectively closed the Strait of Hormuz, disrupting oil flows to Japan, which relies on the region for 95% of its crude imports.
CEO Satoshi Kada confirmed the factory shutdown after the company’s primary oil supplier cited a 20% to 30% price hike and immediate supply suspension.
“We had no choice but to stop the factory,” Kada said, adding that resumption remains uncertain.
Yamayoshi Seika, founded in 1953, calls Wasabeef a 'national brand' known for its signature blend of wasabi and beef flavor. The brand generates monthly sales of $2.5 million to $3 million.
Japan has responded by releasing 80 million barrels from its strategic oil reserves to stabilize supply.
The news sparked widespread concern online, with 'Wasabeef' becoming the third-most discussed topic on X in Japan.