Jaquet Droz, a historic Swiss watchmaker established in 1738, produces fewer than 100 highly complex, artful timepieces each year. These creations, described as "pieces of art for kings," are meticulously crafted and customized directly for clients.

Founded by Pierre Jaquet-Droz, the brand historically created clocks and automata for European royalty and Chinese emperors. After its acquisition by Swatch Group in 2000, CEO Alain Delamuraz spearheaded a reinvention in 2022. The company closed all external points of sale, now focusing exclusively on direct bespoke orders with high-profile clients.

Jaquet Droz is renowned for its exceptional "metiers d’art" (artistic crafts) and complex automata. Examples include the Imperial Dragon Automaton with 19 moving parts, the serene Petite Heure Minute Red Gold Japanese Garden, and the Rolling Stones Automaton, which fuses pop culture with intricate mechanics, featuring miniature instruments and an animated vinyl record.

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The brand produces a mere fraction of the watches made by larger manufacturers, with an average price of around 300,000 CHF. Delamuraz emphasizes that customers are "the kings of today," seeking art and emotional connection rather than financial speculation. The company fosters a direct human connection between artisans and collectors.

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Delamuraz describes the brand's DNA as "authenticity, passion, and emotion," focusing on creating unique, heirloom pieces meant to be passed down. For him, true luxury lies in uniqueness and incomparable artistry, providing color and happiness in an often unsettled world.

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