Michael Saylor's Bitcoin treasury firm, Strategy, is poised to make its 100th Bitcoin purchase, a significant milestone nearly six years after its initial acquisition in August 2020.
Chairman Michael Saylor recently hinted at the upcoming purchase with a cryptic social media post captioned "The Orange Century." Strategy has amassed 717,131 Bitcoin to date, with its next acquisition marking its 99th purchase. The firm has maintained a consistent accumulation strategy throughout 2026, purchasing Bitcoin for 12 consecutive weeks.
Strategy's current holdings have an average cost of $76,027 per coin. Despite recent market fluctuations, with Bitcoin trading around $64,700, the firm's cost basis has recently turned negative.
Launched in August 2020 with an initial $250 million investment, Strategy adopted Bitcoin as an inflation hedge and store of value. This strategic pivot has positioned Strategy as the world's largest public holder of Bitcoin and has influenced numerous other firms to adopt similar digital asset treasury strategies. Since its first purchase, Strategy's share price has surged approximately 950%.