Major financial institutions Charles Schwab and Citadel Securities are reportedly considering entry into the growing prediction markets. Rick Wurster, CEO of Charles Schwab, indicated the company would "take a hard look" at offering prediction markets, though they would focus on wealth-building applications rather than areas like sports or politics, citing high client losses in gambling.

Citadel Securities president Jim Esposito stated the firm is "absolutely keeping an eye on developments" in prediction markets, acknowledging a lack of current liquidity but anticipating future growth. Citadel is also shunning sports betting but sees potential in event contracts, such as those tied to elections, as a risk-hedging tool for clients.
