Major financial institutions Charles Schwab and Citadel Securities are reportedly considering entry into the growing prediction markets. Rick Wurster, CEO of Charles Schwab, indicated the company would "take a hard look" at offering prediction markets, though they would focus on wealth-building applications rather than areas like sports or politics, citing high client losses in gambling.

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Citadel Securities president Jim Esposito stated the firm is "absolutely keeping an eye on developments" in prediction markets, acknowledging a lack of current liquidity but anticipating future growth. Citadel is also shunning sports betting but sees potential in event contracts, such as those tied to elections, as a risk-hedging tool for clients.

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