AI-native healthcare is here, driven by the convergence of cloud infrastructure and intelligent data. This is fundamentally changing how insurance companies engage members, execute campaigns, and track business results. The core question is not if the technology is ready, but if leadership is.
Google Cloud's Gemini is emerging as a key connector for enterprise data systems. For UnitedHealthcare, a major player in U.S. health data, this cloud foundation is delivering enhanced data quality, member personalization, and organizational agility.
"IT lays the foundation on which everything else will roll," stated Maura McEnroe, Chief Marketing Officer at UnitedHealthcare. "We moved everything over to the cloud and that enabled our ability to be secure, to have the data readily available, to have cleaner data."
McEnroe, alongside Ritesh Mangal, Senior Vice President at Wipro Ltd., discussed this transformation at Google Cloud Next ’26. They highlighted how UnitedHealthcare and Wipro are building an AI-native healthcare infrastructure on Google Cloud.
The AI-native healthcare opportunity relies heavily on data quality. UnitedHealth Group has already deployed over 1,000 AI use cases, all underpinned by data readiness. A previous collaboration migrated claims applications to the cloud, now powering UnitedHealthcare's marketing intelligence for campaigns and member engagement.
"Moving to cloud is not just about accessibility of data, it’s about how you have an intelligent data structure that can help you with insights," explained Mangal. This allows marketing to shift from one-off campaigns to continuous engagement and predictive member behavior analysis.
AI is challenging legacy MarTech tools by making static data pipelines obsolete. It enables querying multiple databases simultaneously, condensing workflows that once took months into same-day solutions. Success hinges on joint accountability between business and technology teams, with AI acting as the primary driver.
"I think when the business and technology come together and it’s not technology’s KPIs and business’s KPIs, but we do them as a joint accountability, that’s where the value comes in," McEnroe concluded. "AI is the driver that allows that to happen."