A 27-minute narrative video has been developed to promote skin cancer prevention among Spanish-speaking Hispanic outdoor workers, a group at elevated risk due to occupational sun exposure. The film follows Miguel, who is taking over his father's landscaping business after his father is diagnosed with basal cell carcinoma. Along with his wife Sofía, Miguel learns about skin cancer warning signs and prevention steps, then applies that knowledge to protect his employees and family.
The video was co-designed with medical specialists, occupational health experts, national skin cancer prevention organizations, Hispanic outdoor workers, and the National Conservatory of Dramatic Arts. It uses storytelling rather than traditional education to model realistic conversations and decisions around sun protection and early detection.
The researchers emphasize that culturally tailored, story-driven tools can make prevention guidance more accessible. The video's effectiveness has not yet been proven, but it may help address gaps in resources for outdoor workers. Future studies will evaluate its impact on awareness, knowledge, and sun-protective behaviors.