Edmonton is buzzing with anticipation as the city's fans and businesses gear up for the Edmonton Oilers' playoff run. "Electric is the first thing that comes to mind," said fan Connor Mccartan. Businesses like 1ST RND are increasing staffing and seating to accommodate the expected crowds. "It’s getting the staff really engaged and honestly bringing in extra tables and chairs so we can fit everybody in the room," said general manager Franco Camminatore.
Retailers are also seeing a significant uplift. United Sport and Cycle general manager Kelly Hodgson noted that jersey and merchandise sales have doubled during previous playoff appearances. "This time of year we bring out the wigs, we bring out the beads, we bring out all things like that that usually don’t sell a whole bunch throughout the course of the year but during this time of the year, they sell in plenty," he said.
The Ice District Plaza is also finalizing preparations for watch parties. For those planning to attend, access is through the free 'LOILTY' program. "It’s a fun way for us to have a better idea of who’s coming to these events as well, and the other layer of that is just we can make sure these events are as safe as possible," said marketing vice-president Dan Cote-Rosen. The ultimate goal for fans remains clear: "Bringing home the cup, that’s the goal," Mccartan stated.
