Artificial intelligence media agency Multiply Technology Inc. launched with $9.5 million in funding to introduce what it calls 'self-learning advertising.' The platform uses AI to analyze internal company data, continuously improving itself and avoiding 'decaying ads.'
The round was led by Mayfield, with participation from Sorenson Capital, Instacart co-founder Max Mullen, Google LLC’s head of Gemini, and executives from HubSpot, Braze, and Brex.
Founded by CEO Matt Jayson and CTO Ashish Warty, the company uses a Customer Insights AI Agent to extract customer language and data to personalize ads. By analyzing transcripts, CRM logs, ad performance, and audience metrics, the AI develops new creative messaging aligned with why buyers choose the company over competitors.
Multiply initially launched on Google and LinkedIn ads, but its infrastructure is designed to work with ChatGPT’s emerging AI-driven ad platforms. The company is preparing customers for OpenAI’s advertising revolution that will bring ads into chatbot outputs.
With an eye to the future, the company plans to expand into a full omni-channel ad buyer for B2B companies, allowing businesses to launch and optimize advertising across all major platforms on a single system.