Travelers at LaGuardia Airport's Terminal B can now ask a life-sized AI hologram named Bridget for help navigating the terminal. Bridget, developed by Proto and Holomedia, answers questions about gates, shops, lounges, and baggage claim, offering step-by-step directions via real-time terminal maps.
Currently, Bridget speaks English and Spanish, with more languages planned. The kiosk includes subtitles and wheelchair-accessible features. LaGuardia Gateway Partners frames it as a supplement to human staff, not a replacement.
Miami International Airport launched similar AI holographic assistants earlier, supporting 40 languages and integrating with its chatbot and WhatsApp assistant. The broader trend reflects airports testing AI to reduce passenger confusion and improve efficiency.
For travelers, the promise is clear: quick, spoken answers to common questions. But trust remains key, and access to human help must persist when the technology falls short.