OpenAI has acquired TBPN, a popular tech industry podcast. The deal’s financial terms were not disclosed.
TBPN, hosted by Jordi Hays and John Coogan, focuses on artificial intelligence and features interviews with top tech leaders like Sam Altman and Satya Nadella. Hays previously founded Party Round, and Coogan co-founded Soylent.
OpenAI’s CEO of AGI deployment, Fidji Simo, said the acquisition strengthens OpenAI's ability to foster meaningful conversations about AI. She emphasized TBPN’s marketing expertise and editorial independence.
The move is seen as part of OpenAI’s broader strategy to expand into hardware, with upcoming smart speaker and smart glass launches expected in 2027.
While TBPN has generated over $30 million in ad revenue this year, its marketing savvy is likely the key driver behind the purchase.