Tesco, Britain's largest food retailer, has partnered with U.S. software group Adobe to enhance its use of artificial intelligence in analyzing customer data. The collaboration aims to boost sales through more personalized marketing strategies.
Retailers are increasingly adopting AI for revenue growth and cost savings, using the technology to offer more tailored shopping experiences. Tesco's strategy includes a digital focus, stepping up customer engagement, and developing growth areas like rapid delivery and retail media.
The partnership will integrate AI with data from Tesco's Clubcard loyalty scheme, a key driver of its market share. This scheme, serving over 24 million UK households, already provides personalized offers and recommendations.
Tesco anticipates this collaboration will accelerate personalized customer engagement, allowing the grocer to better anticipate needs and improve the relevance of content and offers across its channels. Adobe engineers will work directly with Tesco's personalization and AI teams.