Marketing
4 stories
-
techTesco Teams with Adobe to Supercharge AI-Driven Customer Marketing
Tesco, the UK's largest grocer, partners with Adobe to leverage AI and Clubcard data for hyper-personalized marketing, aiming to enhance customer engagement and boost sales.
-
healthPublic Health Urges Tobacco-Level Rules for Ultra-Processed Foods
Experts propose stringent regulations for ultra-processed foods, drawing parallels to tobacco industry controls to address public health concerns and industry marketing tactics.
-
techAI Predicts Ad Attention: A New Era for Marketers
New AI tool, AdGazer, forecasts ad engagement by analyzing page context and ad content, promising a revolution in digital advertising effectiveness.
-
techSEC Continues Active Probe into AppLovin Marketing Practices
The U.S. Securities and Exchange Commission's investigation into AppLovin's marketing platform practices remains active, with the agency citing potential harm to an ongoing enforcement investigation.