Meta is transforming Instagram and Facebook into platforms resembling television. Testing began on June 2, 2026, with a select group of creators eligible for the new feature called 'Series'. This allows creators to bundle Reels into episodic collections. Each video acts as an episode within an overarching narrative, providing viewers a dedicated hub for accessing sequences in order.
Meta has not specified when this feature will be available to a broader creator base or general users. Additionally, details on geographic markets involved in the initial test remain undisclosed. Monetization opportunities for creators tied to the Series are under consideration, though specifics are not available.
Meta’s focus on episodic content seeks to compete with TikTok’s serialized features, further leveraging its reach across two platforms with billions of users. This shift aims to transform Instagram and Facebook into digital television venues.
The challenge lies in execution, recalling past failures with IGTV. However, Series utilizes the existing Reels format, reducing the need for users to change behaviors significantly. This addition aims to enhance engagement while retaining familiar usage patterns.