A new poll suggests most Canadians want stricter rules or a ban on algorithmic pricing, a practice that allows companies to set different prices for the same product based on customer data.
The Abacus Data poll, which surveyed 1,931 people, found 52% support a ban and 31% favor more regulation. Experts say the issue centers on fairness, as consumers often don’t know why they’re being charged different amounts.
Manitoba has announced a ban on using personal data to raise prices for specific customers. Retail analysts warn that while dynamic pricing isn’t new, its use of AI and consumer data raises ethical and privacy concerns.
Consumers have already experienced algorithmic pricing in ride-sharing and travel, but many are uncomfortable with it for basic goods like groceries.
Recent cases, including Wendy’s and Instacart, highlight public backlash against perceived unfairness in pricing practices.