Ferrari's longtime marketing boss, Enrico Galliera, is stepping down after more than 16 years. His successor, Massimiliano Di Silvestre, the former head of BMW Italy, will assume the role on July 1 and report directly to CEO Benedetto Vigna.
The exit comes just weeks after Ferrari unveiled the Luce, its first fully electric model. The car’s design, developed with Jony Ive’s studio LoveFrom, drew immediate ridicule. Critics included former Ferrari chairman Luca Cordero di Montezemolo, who warned the brand risked destroying a legend. Italy’s deputy prime minister, Matteo Salvini, questioned the four-door model’s €550,000 starting price.
Ferrari shares fell more than 8% in a single session following the reveal. The company insists Galliera’s departure was long planned and unrelated to the backlash.
Di Silvestre now faces the challenge of selling an electric Ferrari to a clientele that prizes exclusivity, at a time when demand for high-performance EVs is cooling. Investors will get more clarity when Ferrari reports second-quarter results on July 30.