Kia Corp is significantly increasing its investment by 30% over the next four years, targeting vehicle electrification, software, and new business ventures. The automaker plans to raise its investment to 41.4 trillion won ($27.95 billion) between 2026 and 2029.
Despite the boosted investment, Kia has revised its 2030 electric vehicle sales target downwards by approximately 20% to 1 million units, citing softer demand and the cessation of U.S. EV subsidies. Shares of the company experienced a decline following the announcement.
Kia also aims to introduce a test version of its software-defined vehicles by the end of 2027, a year later than initially planned. These vehicles are designed to continuously improve features and functions. The company intends to launch a model with semi-automated driving capabilities in early 2029, followed by a fully autonomous robo-taxi in 2030.
Furthermore, Kia will deploy Atlas humanoid robots, developed by Boston Dynamics, at a U.S. factory in Georgia starting in 2029.