Liverpool CEO Billy Hogan has urged supporters to base planned protests over ticket price increases on factual information as demonstrations are set to occur at Anfield.
The club's decision to raise general admission ticket prices for the next three seasons has drawn fan ire, with protests anticipated during the match against Fulham.
Hogan defended the move, citing an 85% surge in matchday operating costs over the last decade. He noted utility costs have risen 107% in four years, with business rates up 286% in the same period.
"Over the last decade, we have increased ticket prices by just 4 percent to keep any rise in ticket prices to a minimum," Hogan stated in a letter to season ticket holders. He proposed linking increases to inflation, with a 3% rise confirmed for the 2026/27 season as a fair method to cover "uncontrollable costs."
Hogan highlighted that top-six competitors have increased ticket prices by an average of 17% since 2016/17, compared to Liverpool's 4% rise. He assured that no decisions have been made beyond the three-year plan and that engagement with the Supporters Board will continue.