Framework is doubling down on its Linux support with the new Laptop 13 Pro, featuring Intel's Core Ultra Series 3 processors. The company's CEO, Nirav Patel, aims to position the device as the "MacBook Pro for Linux users." This marks the first time a Framework laptop will ship with Linux pre-installed and will be an officially Ubuntu Certified system.

Surprisingly, Framework reports that on its Laptop 13 models, Linux users slightly outnumber Windows users, with a 55/45 split. This renewed focus on Linux caters to a growing demand for robust hardware supporting open-source operating systems, especially among software developers seeking an alternative to macOS or Windows.

The company has also adopted a haptic trackpad, similar to Apple's MacBooks, to improve user experience and accommodate a larger battery. Patel stated this change is partly to attract MacBook users who desire Linux on premium, repairable hardware.

Framework is also navigating global RAM and storage shortages. Despite market challenges, Patel explained that their established scale and direct relationships with component manufacturers allow them to secure supply. However, these increased costs are being passed on to consumers, with Framework adjusting prices monthly based on current supply chain expenses, while maintaining transparency with customers.

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Framework's strategy targets users dissatisfied with Windows, those seeking an alternative to macOS, and individuals prioritizing hardware repairability and upgradeability.