Britain's Virgin Media O2 has launched Europe's first satellite-to-mobile service, offering text messages, WhatsApp, and Google Maps to users without traditional network coverage. The service costs three pounds ($4.06) per month.

Owned by Telefonica and Liberty Global, O2 Satellite leverages SpaceX's Starlink network. This expansion will boost O2's coverage of Britain's landmass from 89% to 95%. Compatible smartphones will automatically connect to satellites in areas lacking terrestrial networks, providing access to messaging apps and location-based services.

Initially available on Samsung's latest devices, the service aims to keep users connected during activities like hiking, climbing, and water sports.

Lutz Schuler, Virgin Media O2 chief executive, hailed it as a significant advancement for British mobile connectivity, providing new coverage to an area roughly two-thirds the size of Wales.

This follows U.S. carrier T-Mobile's similar satellite-to-cell service launched in July.