TEL AVIV, Israel - March 31, 2026 - Playnance is expanding its blockchain infrastructure into global sports and esports, integrating with SOFTSWISS Sportsbook to deliver over 2.5 million live events annually.
Events include top-tier leagues such as the NBA, Premier League, and LaLiga, along with global esports competitions and niche regional sports.
The service launches next week on PlayW3 and will expand across the Playnance ecosystem, allowing users to engage in real-time, gasless on-chain predictions and interactions. The system operates through a decentralized, non-custodial framework tied to real-world activity.
CEO Pini Peter stated that the initiative sets a new standard for digital entertainment, leveraging GCOIN to power seamless on-chain user engagement at scale. A dedicated staking program lets users lock GCOIN for protocol-based rewards.
Aleksandr Kamenetskyi, Head of Sportsbook at SOFTSWISS, emphasized the innovation in combining real-time data with decentralized execution, enhancing scalability, transparency, and performance.
This expansion targets a $150 billion global betting market, accelerating mainstream Web2-to-Web3 adoption. Playnance currently handles over two million daily on-chain transactions and supports thousands of AI-driven prediction markets.
Early traction shows more than 1.4 billion GCOIN tokens staked shortly after launch, signaling strong interest in its growing decentralized entertainment ecosystem.