A passionate campaign is underway in Quebec to ban energy drinks for children under 16, sparked by the death of 15-year-old Zachary Miron.
Zachary died in January 2024 after consuming a Red Bull during a school ski trip. A coroner's report indicated a fatal arrhythmia likely caused by the interaction between his ADHD medication and the drink's high caffeine content.
His parents, David Miron and Veronica Martinez, have launched a petition that has garnered over 31,000 signatures, with support from schools, sports associations, and medical professionals representing one million youths across the province.
Quebec Health Minister Sonia Bélanger has acknowledged the issue, stating the government is consulting with public health officials to accelerate a response. She emphasized a data-driven approach to assess risks and medication interactions.
Quebec would join a growing list of regions with such bans, including Norway, Lithuania, and parts of Sweden. Kazakhstan has the strictest rules, prohibiting sales to anyone under 21.
Medical experts warn that energy drinks can cause seizures, cardiac issues, and diabetes in children. Sports Québec reports increasing use among young athletes for performance, stressing that rest and technique are safer alternatives.
The Canadian Beverage Association opposes a flat ban, arguing it would not curb overall teen caffeine intake, as youth would simply switch to coffee. They advocate for better health education instead.