In 2025, Healthcare Professionals (HCPs) prioritized medical content that delivers tangible value. Interactive formats continued to dominate, alongside a notable rise in symposium reviews. However, expectations for usability and practical application in medical education remain largely unmet.
Interactive content led the field, driven by formats merging expert insights with real-world medical applications. Symposium reviews also showed consistent year-on-year growth, indicating a strong demand for expert-led content extending beyond congress events.
The data suggests ongoing opportunities to enhance medical education, particularly in developing patient-friendly materials and addressing frustrations with poor digital user experiences.