Momentous, a performance nutrition company, is challenging the supplement industry's reliance on hype and trend-driven formulas. Founded on principles learned from elite sports, the company emphasizes long-term credibility over short-term gains. CEO Jeff Byers, a former USC offensive lineman and NFL player, built Momentous by questioning product necessity and rejecting revenue-generating opportunities that compromised integrity.
Byers' background in high-performance environments instilled a deep understanding of the critical role of trust and verification in what athletes consume. He saw firsthand that at the professional level, supplements are not optional but essential inputs affecting availability, recovery, and longevity. This perspective led Momentous to collaborate with dietitians, researchers, and exercise physiologists, earning trust through proven results, evidenced by sales to every NFL team.
The supplement industry, a multi-billion dollar market, is widely distrusted due to excessive noise, obscure ingredients, and unsubstantiated claims. Momentous counters this by adhering to three core standards: science-backed efficacy, transparent ingredient sourcing, and rigorous NSF Certified for Sport certification. This commitment led the company to discontinue a profitable product, costing millions, to maintain its integrity.
Arnold Schwarzenegger partnered with Momentous, recognizing the brand's high-trust status in a low-trust category. The partnership was solidified by shared values, including Schwarzenegger's refusal to promote products he doesn't use. Momentous has also expanded its portfolio beyond traditional performance supplements, introducing a fiber product to address foundational health overlooked in the market.
Momentous views supplements as tools to support training and consistency, not as shortcuts. Their long-term vision focuses on providing reliability and clarity, supporting not just athletic performance but overall human well-being and longevity. This philosophy resonates with individuals committed to fundamentals in training and life.