Ticket sales for the 2028 Los Angeles Olympics have opened globally, following a record-setting first week of local presales. Organizers report unprecedented early demand for the Games, which depend significantly on private revenue.
LA28 announced that the initial sales phase saw more tickets sold than any previous Olympics, with all tickets going to residents of the Los Angeles and Oklahoma City areas. Hundreds of thousands of tickets priced at $28, described as the lowest-priced Olympic tickets in modern history, were purchased locally. Despite this success, some buyers voiced concerns about high prices, fees, and ticket availability.
"The success of the locals presale speaks for itself," stated LA28 CEO Reynold Hoover. "We're thrilled by the level of interest and enthusiasm."
The global sales launch, "Drop 1," is underway through April 19 for fans selected via a draw. Tickets are available for all Olympic events, including ceremonies.
Organizers acknowledged potential "sticker shock" for some fans, noting that the most affordable seats sold out quickly and some events were priced higher. Allison Katz-Mayfield, LA28's senior vice president for games delivery revenue, explained that the lowest-priced tickets were expected to be the fastest sellers and that more low-cost inventory will be released in future phases. Ultimately, over one million $28 tickets will be available, with nearly half of all tickets priced under $200 and over three-quarters under $400.
The organizing committee faces financial pressure to deliver a fiscally responsible Games, with operations funded primarily through ticket sales, sponsorship, and hospitality. Strong ticket sales are viewed as a positive indicator for the Games' financial health.