Joi AI, an AI companion platform, is hiring 10 'masturbation consultants' to test its new Daily Guided Masturbation feature. The role pays $2,000 per month for a four-week commitment, open to adults in the U.S. and U.K.
Participants will undergo mood-matched AI voice sessions and document effects on stress, sleep, mood, and confidence. Joi AI Head of Brand Julie Levin confirmed the role is real, with strong response since posting.

The company, rebranded from EVA AI in April 2025, reports over 1 million monthly active users. The hiring drive coincides with studies showing rising AI companion use among partnered individuals, often without partner knowledge.

Levin stated the campaign aims to both gather product feedback and spark conversation about AI's role in sexual wellness and digital intimacy.