Joi AI, an AI companion platform, is hiring 10 'masturbation consultants' to test its new Daily Guided Masturbation feature. The role pays $2,000 per month for a four-week commitment, open to adults in the U.S. and U.K.

Participants will undergo mood-matched AI voice sessions and document effects on stress, sleep, mood, and confidence. Joi AI Head of Brand Julie Levin confirmed the role is real, with strong response since posting.

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The company, rebranded from EVA AI in April 2025, reports over 1 million monthly active users. The hiring drive coincides with studies showing rising AI companion use among partnered individuals, often without partner knowledge.

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Levin stated the campaign aims to both gather product feedback and spark conversation about AI's role in sexual wellness and digital intimacy.