AMC Theatres has blocked an AI-generated short film, "Thanksgiving Day," from screening in its cinemas. The decision comes amidst a heated industry-wide debate over the use of generative AI in filmmaking.
The award-winning AI animated short was slated for a two-week run in U.S. cinemas through advertising distributor Screenvision Media. AMC stated it was not involved in the content's creation and informed Screenvision of its non-participation.
"Thanksgiving Day," created by Kazakhstani filmmaker Igor Alferov, utilized AI tools including Gemini 3.1 and Nana Banana Pro, guided by keyframing and anchor frames. Alferov views AI as an "exoskeleton" for creativity, not a replacement.
The film's rejection by AMC occurs as Hollywood intensifies its stance on AI. A new industry coalition, the Creators Coalition on AI, has formed to push for enforceable rules on AI training and deployment. SAG-AFTRA has previously condemned AI-generated performers as a threat to human entertainers.
Actors like Matthew McConaughey are taking proactive measures, securing federal trademarks on their likeness and voice to prevent unauthorized AI replication. McConaughey advocates for creators to "own yourself" in the face of advancing AI technology.